yes, you always want to leave them wanting a little more.
for me, Sky's premiership was a nail in english football's coffin, and the CL and Bosman provided the two final nails.
but football now (like snooker, in it's own way, in the 80s) has reached saturation point. OK, I imagine the top executives will see major potential to offer future highlights/goal coverage on new medias, like cell phones/blueberries, etc. And there always be talk of breakaway leagues, made up of the continent's top teams.
But really, from my seat, it looks like a market that is long since been exposed to saturation coverage. I love my football, but I was sick this summer to get no break at all. Three other bleedin footy world cups were on, across the entire summer. Next summer it will be Euro 2012. Enough, enough!
when I was growing up, I used to enjoy the summer, watching 40 overs cricket on lazy Sunday afternoons, over on BBC2. Now, I am not a major cricket fan. But for a few months each summer, it was a refreshing break. Similar re Wimbledon - I am not a major tennis fan, but it is good for two weeks of the year.
And by the end of the summer, I was refreshed and my batteries re-powered, looking forward with excitement to a new football season starting. These times, I could hardly care less.
And don't start me on the endless press conferences.....every bleedin day, we see the managers wheeled on, to offer new soundbytes for the media. I am surprised that Kenny and his colleagues find time to take training and think about issues.
end of rant from a sunburnt shaved headed man.