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Author Topic: Liverpool FC Accounts  (Read 1492 times)

Offline Edward224

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Liverpool FC Accounts
« on: March 04, 2013, 06:03:57 PM »
Liverpool FC accounts: Ian Ayre on LFC's commercial performance, its past and future and on-field performance

Read more: Liverpool Echo http://www.liverpoolecho.co.uk/liverpool-fc/liverpool-fc-news/2013/03/04/liverpool-fc-accounts-ian-ayre-on-lfc-s-commercial-performance-its-past-and-future-and-on-field-performance-100252-32917331/#ixzz2MYfYbojV


Liverpool FC's commercial performance
“THE Warrior kit sponsorship deal was done during the period of these accounts and took effect from the start of the financial year 2012-13.
“But it is a significant growth, almost double, where we were previously. And then in addition there were improvements in other areas, improvement in our secondary sponsorship performance has been fantastic.
“We are reaching out and growing and will continue to grow and build up the business side as much as we can it’s about adding in.
“The secondary sponsorship in both cases come from international partners (Chevrolet and Indonesian flagship airline Garuda). More recently we’ve done some work in creating international, local language Twitter feeds and we are now I think the most followed football club in the world on
Twitter.
“Again that is about creating all those arms and legs that reach out to our fan base around the world.
“Sponsors play an important part in that; sponsors, in being a part of Liverpool, isn’t just about them writing a cheque.
“It is about them being out in the market talking about their association with Liverpool and providing the benefits that come with that. And likewise the other way around, with us providing that reach back through our fans and our reach."
Liverpool FC's future and its past
Said Ayre: “Although the revenues are improving, the investment continues as well.
“It’s not that we are just investing in players on the football side - we continue to invest in our infrastructure and in our people and in our business so that we grow revenues but we also prepare ourselves for success.
“Because if you have success, you need to have the infrastructure to support it. And I think there has never been a better time in my opinion for Liverpool Football Club - ever - to have success than now.
“We have such a great team and depth to the infrastructure and the people, so that everything is there to capitalise upon it.
“I think it is very true that fans, especially older fans, feel we were not in position to take advantage of the successes the club had in the 60s, 70s and 80s.
“I hear that a lot. And I think the numbers here indicate quite strongly that Liverpool, being in the top ten money league while being the only team not playing in European football in that top ten, tells you that the business of Liverpool is very strong; the appeal of Liverpool is very strong.
“And we are capitalising on that now, but capitalising upon it without real success.
“So the future looks bright if you get success and you have the ability to capitalise upon it.”
Asked though if Liverpool’s international appeal was finite and would be threatened unless the club soon returns to challenge for Premier League and Chanpions league glory, the Anfield managing director said: “It’s hard to tell if our continuing and growing appeal will start to dwindle if we do not have success as a team over the years ahead of us now.
“People support football clubs for lots of different reasons. You know I have had myself the pleasure of working at a football club (Huddersfield Town) where they have not had success for many, many years.“I don’t think we can take it for granted – of course we want and expect success. That’s what everybody wants. I don’t think we’d be putting all the effort and investment in if we didn’t think succeed.
“Success has different forms as well. Getting back onto that elite stage is absolutely what we all want and why we are all here.
“I think we are very fortunate, because we have such a fantastic and big and growing fans base here.
“They continue to believe and support and invest in their own way and nobody takes that for granted and nobody thinks we can go on and on and on without success.
“But I think I think we will absolutely achieve that. I feel we have created the right foundation.”
Liverpool FC on the pitch
Said Ayre: “Is there anything left to achieve football wise for the rest of the season? Absolutely.
“I think so and I think Liverpool fans think so.
“First of all we must aim to achieve a position in European football. That’s what we all want.
“And we want to see a continuance of the good performances we’ve seen in part through the season and more recently. I think generally our performances have been better.
“But knowing Brendan as I know Brendan - and the players that play for him - they will want to achieve everything that is possible. They will want the highest possible position in the league that they can achieve.
“That’s what I would expect and anybody running any business would expect; that the manager and the players will want to achieve they utmost they can achieve.
“That’s what our fans will expect as well. Every place in the Premier League brings additional financial reward and finishing high enough to achieve European football brings even more.
“So we have definitely got that to play for. And I expect to see 100 per cent commitment from everyone right until the last ball is kicked."
Added Ayre: I spoke to Brendan as I do after the Zenit game and like him I felt disappointed for the team and our fans. It was like the old cliché you couldn’t has asked for more.
“Well you could – you could have asked for one more goal.
“But if we can play football like that and we can get support like that in any match going forward then we’ll be ok.
“The supporters were incredible that night and if we can have that level of spirit, that level of commitment, that level of performance on the pitch and off the pitch then we will get to the right place.
“I really believe that.”

http://www.liverpoolecho.co.uk/liverpool-fc/liverpool-fc-news/2013/03/04/liverpool-fc-debts-up-by-22m-to-87-2m-new-club-accounts-show-100252-32916775/

http://www.scribd.com/doc/128339220/Liverpool-FC-accounts-2011-12


https://twitter.com/SwissRamble

Is explaining the accounts.

Offline Edward224

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Re: Liverpool FC Accounts
« Reply #1 on: March 04, 2013, 06:23:54 PM »
From an accountant on that forum who posted

"It makes alright reading from a financial point of view. 10 months vs 12 months the prior accounts and we have shown significant improvements in our incomes. These don't take into account the 2012 summer and 2013 Jan window obviously so we will see a decrease in wages and that should result in an increase in profit (or a decrease in the loss before tax). I think we are in a very good position going forward and if we continue as we are, both financially and on the pitch, then we could be on to a very promising few years

Interesting points for me are Matchday revenue has increased despite it only being 10 months, turnover (projected over 12 months) would be massively up (around £197m) and we have decreased our loss from 10/11 despite an increase in debt

A quick note on the debt too...despite it rising this year we are in a better position because of it. We have the credit facilities now fully available to us (£120m I think I read) and this should help us in the short term until we build up our own cash reserves (like Arsenal have)"

Offline Tes

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Re: Liverpool FC Accounts
« Reply #2 on: March 04, 2013, 08:21:29 PM »
FSG are doing well with that aspect and we are marketing ourselves better than at any time during the Premier League era, and hopefully once the housekeeping re the wage bill is complete and they instigate a more incentivised pay format (something I'm happy with them for).

I disagree that we are set up for success. Our board is weak and lacking in the multi faceted knowledge required. Just look how poor the Suarez issue was handled.

Compare our main players, chairman, ceo, board make up to what Chelsea, Arsenal have, City are putting together and the Mancs have always had, however it will be interesting to see what happens there when David Gill leaves at the end of June.

Thanks for posting the original report Edward.
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Offline Tes

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Re: Liverpool FC Accounts
« Reply #3 on: March 04, 2013, 09:09:53 PM »
It's interesting how the American media are betraying it as a huge loss and a real problem. They conveniently forget the amount of pay-offs and write downs we've had to take clearing the decks of all the dead wood, most of which is now behind us.

If we buy in the Summer as we did in January (going on the early signs) the players we bring in will make a contribution rather than just clogging up the wage bill.

What it does show is just how hamstrung we are until we can improve capacity and matchday income, and how we need to get back into the CL as soon as.

It's good to see the club reaching out to fans in more far flung parts of the world and that needs to continue. If we could provide a regional website or at least online shopping presence in more local currency and even run regional programming were some of the legends can for example be interviewed on local Liverpool tv programming. It can't be underestimated how much bringing the club closer to people who will never get to Anfield would make them feel like 'they belong'.   
Don't make the same mistake twice, there's plenty of new ones to choose from.

Those who choose to preach would do well to take note of their own sermons.