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Topics - Edward224

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16
The Rest / Movember 2012
« on: October 31, 2012, 09:54:31 PM »
Hi,

It's Movember and time to make a difference.

Men’s health is a cause I am passionate about but in order to make a difference I need your help. My commitment is to grow a moustache for the month of November and in doing so, raise vital awareness and funds for mens health including prostate and testicular cancer.

I am asking you to help support movember. Every little contribution helps Movember to continue its funding of world class programmes. If you want to know more about what you’ll be helping to fund, you can visit Movember's Program Overview page.

To highlight the importance of what I am doing, take a look at these statistics:
• 1 in 9 men will be diagnosed with prostate cancer in their lifetime
• This year 40,000 new cases of the disease will be diagnosed in the UK
• 47% of testicular cancer cases occur in men under 35 years and over 90% occur in men under 55 years

If you’d like to help change these statistics go to www.movember.com

Thank you in advance for supporting my efforts to change the face of men's health.

17
Of who will be in the 2012/13 first team squad.

First of all the definites, who no matter what, will be at the club in 2012/13:-

Reina, Kelly, Agger, Skrtel, Enrique, Suarez, Gerrard, Carroll, Henderson, Lucas, Shelvey, Bellamy.

Second of all the probables of players who will probably leave in the summer:-

Jones, Aurelio, Maxi, Kuyt, Doni, Aquilani, Cole, Wilson

Thirdly the possibles of players who will only leave, if we receive an offer that goes above our valuation of them*:-

Johnson, Downing, Spearing, Adam.

I've also been told that we are looking to "retiring out" Carra and giving loans to Coates, Flanagan, Robinson and Sterling.

* This does not mean we value them at the same price we bought them.....We don't want to get rid of Johnson and are not, in the slightest, looking to sell him, however if we get an offer that is above our valuation of him (£14m plus) and considering we have Kelly and Flanagan, then we'd be willing to consider it. Stewart Downing, from the people inside the club, has been considered the biggest flop and if we receive anywhere between £10m-12m we'd sell him.

If I was a betting man I'd say all of the probables will leave and Downing and Adam may go too. Seeing as Shelvey has done more in the games he has played for us than Adam has done.

What you are hearing regarding our budget is correct. We will only have  £20m-25m plus any money from sales for buying players. Thus we are looking at bosman dealings, player exchange deals and such forth.




18
Liverpool FC, football, sport / Kenny is leaving in two weeks time
« on: May 01, 2012, 09:55:07 PM »
Speaking to a few people that I know and Kenny has agreed to step down at the end of the season.

The lack of fight in the team reflects his lack of fight since he agreed to stand down.


19
On 27 January 2011, John Henry and Tom Werner penned a lengthy reply to Spirit Of Shankly that came about as close as anything has to outlining their intentions relating to the club.

You can find the letter below:-

http://www.spiritofshankly.com/documents/sos_letter_a.pdf


Sidestepping the political and arguably PR-driven subtext of the letter, there was a clear structure to the rhetoric - enough, in fact, to found a little retrospective assessment - the kind that maybe we ought to be doing on a regular (and forensic) basis given our not too distant encounter with shiny men from far flung lands promising us this, that and the other. If we're suspicious, it's not borne of innate disrespect - it's more a case of 'best practice'.

So - to the task in hand. The idea here is to encourage informed debate and to establish a habit - along the same lines as Tim's annual deconstruction of the club's accounts, but with a more 'operational' slant.

[Please feel free to challenge the proposed structure and suggested 'pillars' - they're simply drawn from the owners' letter as the basis for a little structured debate and analysis. All feedback gratefully received - and thanks to the RAWK scribes for their input before publication.]



---


THE 4 PILLARS OF THE FSG APPROACH

I. "TRANSPARENCY"

From their own words in the letter, after appealing to readers not to be judged by their predecessor's financial misdemeanours, Henry and Werner refer to Bill Shankly, the Liverpool way, and 'transparency'.

Quote
Rather than living in the past and with an accountant’s abacus, we have made it a point since our ownership began to try to understand the core underpinnings – ethos – of what made LFC great. Clearly, the spirit of one man, Bill Shankly, carried the Club on his shoulders into the first division and then to trophies driven by his burning desire to win – to do whatever it took to win, and in winning, determined to do it the right way — the Liverpool way.

In the spirit of Mr. Shankly, the questions supporters should consider today include:  where do we go from here as a club, as owners and as supporters. What is ownership going to do after taking on this huge responsibility?  What are supporters going to do?  What must the club do?  These are the important questions and that’s where we need transparency. What are our proper roles, responsibilities and actions that must be taken on in this quest to return LFC to the spirit of Bill Shankly?

So - to the sub-clauses.

i. We were assured transparency re what ownership were going to do.

ii. We were asked for transparency re what we as supporters were going to do.

iii. We were assured transparency re what the club 'must' do.

Transparency on 'our proper roles, responsibilities and actions'.

It's all a bit vague, but we can just about get the jist of it. I think from the fans' perspective, the club and the owners have been given all the cooperation and transparency they could have wanted, save for a few borderline sectioning-cases on Twitter.

What's abundantly clear from the letter is that Henry and Werner were intent on 'managing the noise' as Hicks so gracefully put it.

Quote
"You do bring up the issue of season ticket availability and stadium issues. These are important issues and ones that we want to have a larger and longer dialogue on. But we don’t want to have that dialogue with only one group of LFC supporters. We hope you can understand that."


This is one of several debates that could potentially swallow the overall assessment whole, and as such, it's maybe best skirted over for now, but the point has to be made for the assessment to be credible. FSG set up the Supporters' Committee, and it's still early days for that body, so it's hard to assess how effective it is. The owners talk of 'regular, high level dialogue'. That equates to 'OK, we'll listen to you, and we'll do it pretty regularly, but let's not get into the detail'. We all have our own views as to whether that's right; but we shouldn't let it stand in the way of independent scrutiny.

From the owners themselves, a big part of me prefers dull opacity rather than the kind of transparency they're talking about anyway. It only invites articles like this, after all. And for me (again, this is just my personal view) we've had a mixed bag on this front. We've inevitably had no shortage of rumour, some of it scurrilous, some not, and we've had an indication that the owners 'expect a top four finish' - that anything lower would be a disappointment.

We've also seen vague rationalisation for Andy Carroll's purchase, and for Fernando Torres's sale, and of course the infamous bigging up of Aquilani and Ngog.

Quote
Quote from: John Henry on Twitter, 16th July 2011
@John_W_Henry 
One missing link last year: Acquilani. Put the ball near Ngog and the goal and it's going in. Too much talk of them somewhere else.
[/i]


Of course, both players were soon to be 'off the books'. Cue the inevitable speculation and bemusement from many in the support, and the surrounding media.

For the club's part, we now have twin spokesmen in Kenny Dalglish and Damien Commolli. The roles of the two men at times seem a little incongruent. On the one hand, we have Kenny Dalglish trying to re-establish an alpha male relationship with the assembled media pack of the kind enjoyed by Alex Ferguson at Manchester United. He tends to play a straight bat at every opportunity, revealing as little as possible, while portraying as convincing a picture of unity at the club as he can - insisting that 'things will always be done behind closed doors'. The post-match chat after the Wolves away game was seen as a high watermark in the club's relationship with the media by most fans.

On the other hand, Commolli quite often reveals snippets of strategic plans and the like.

Nothing instrinsically wrong with either of course, apart from the broader context - but the two don't seem congruent. And that in itself is far from transparent. It makes you want to peer in and see if you can see something naughty happening.

From my perspective, I find myself wanting them to screw the nut and integrate things properly. More on that below. But at the same time, while citing the need for transparency, it was interesting to see them sidestep the specific question of just how much they paid to buy the club. Thus far we've had to rely on the media to help on that front, so as always, we await the annual accounts and hope for clear evidence of a sound financial footing.



--


II. COMMERCIAL AGGRESSIVENESS AND BRAND BUILDING

Back to our letter, then.

Henry and Werner set out the competitive and environmental constraints facing the club, and acknowledge that given our disadvantages, we need to be commercially aggressive and capitalise on a worldwide supporter base - this in order to be a 'Big Four Club' or 'Top Four Club'. They then justify the notion of 'brand' in support of that pursuit of increased revenue, with reference to unity of purpose behind a common goal: winning the league.

There are of course those who object to this 'aggressively commercial' approach, but short of a completely different model of ownership in football, most would concede that this is a necessary evil, so long as any notion of brand is rooted in the club's community, and that it both sustains and remains predominately sustained by that immediate community, while remaining inclusive to new fans and 'eyeballs'. A brand is, of course, about what's uniquely special in a product. The club embodies its community and the people who've grown and sustained it and vice versa over the generations.

So honestly, how do they seem to be faring on this front?

Again, we look forward to the annual results, and until that point we can only really rely on media reports and club statements. It's been interesting to note that Swiss Ramble, the now established go-to media expert on matters football finance, has received lavish praise from John Henry himself online.

The Swiss Rambler published his latest LFC-related analysis in May:
http://swissramble.blogspot.com/2011/05/liverpools-future-strategy.html

Henry, on reading the article, tweeted as follows.

Quote
@John_W_Henry
@SwissRamble Consistently remarkable, excellent analyses on the business of football. swissramble.blogspot.com
[/i]

The article had this to say of Liverpool's likely future strategy.

Quote
Quote from: Swiss Ramble
It is entirely appropriate that we concentrate on the new owners’ future strategy, not least because John W Henry made his fortune as a futures trader.

Actually, I say “fortune”, but everything’s relative. While his estimated worth of £375 million might be enormously impressive to the proverbial man in the street, it’s small change compared to the billions owned by other prominent owners of football clubs, such as Sheikh Mansour, Roman Abramovich, Stan Kroenke and even the Glazers. It’s actually even lower than the likes of Peter Coates at Stoke City and David Sullivan at West Ham.

Therefore, Liverpool fans should not expect a classic sugar daddy. Instead they have got a group of savvy businessmen with proven expertise and a superlative record in sports management. Nevertheless, the new owners will still need to access substantial funds in order to strengthen the squad and address the stadium situation (either build a new stadium or redevelop Anfield), so the obvious question is how will this be financed? Liverpool fans would not want to see the club take on large levels of debt once again, so Henry’s team really has to address the club’s faltering business model.

Although we are not privy to their strategic plan, we can make some fairly good guesses at where they will try to turn around Liverpool’s finances, based on their announcements to date, which I have attempted to summarise in a 15-point plan.


To summarise that point in short form:
1. Shirt sponsorship with Warrior
2. Be aggressive commercially on a global basis
3. PL place - just stay in it - doesn't affect income much outside top 4 slots
4. Get Champions League qualification - you're talking £30m plus, easily
5. Global digital TV rights - explore ways to exploit them
6. Manage down wage bill - from 'a huge payroll for a squad with little depth' to value for money
7. Avoid managerial severance payouts and aim at continuity
8. Manage contract accounting to best effect (player amortisation, asset value, contract value - see Dan Kennett's work on this front - likely to be high profits on player sales from 1st couple of windows)
9. Use financial muscle to complement value purchases, but spend big on the right players
10. Build on the Academy and Reserve setup
11. Either build or redevelop to break the stadium impasse
12. Increased ticket prices at the ground
13. Naming rights for the resulting stadium
14. Restrict debt to stadium-related funding
15. Exploit FFP

[Aside - the list possibly misses Tom Werner's point that FSG look to "leverage the collective power and appeal of... brands to drive revenues”, meaning there's scope to work with the other entities either owned by or affiliated with FSG to build their collective value.]

On point 14, Swiss Ramble makes a very important point.

Quote
The really good news is that Henry has confirmed that the change in ownership has removed all the debt except for £37 million for development work on the proposed new stadium, which is part of a £92 million credit facility agreed with RBS. Normal working capital requirements mean that £87 million of this had been used by 31 January this year.

This is enormously significant to the club’s finances, as the prohibitively expensive annual interest payments of £40 million have been drastically reduced to just £3 million, which means that Liverpool are “able to invest more in the team rather than servicing debt” according to Ian Ayre.

Of course, debt could substantially rise again for future stadium developments, but Henry does not appear overly concerned, “I think fans will understand that stadium debt is different from acquisition debt.”

Point 14 is of course the one we're most precious about, and it naturally relates directly to the transparency 'pillar', I think we'd all agree. We'll all be keeping an eye on the accounts - it's now hard wired into our collective psyche.

There's no indication that they'll depart from that model - we hope not at least. But some fans will need to bite down hard on what that approach means in terms of short-term investment in the first team squad. We'll see investment, but commensurate with revenue and profit growth.

Of course, we should never complain about that - our growth needs to be steady and sustainable, and many of our rivals aren't in a position to make even that level of investment (thank God).

None of us should need reminding to be careful what we wish for.

So we might reasonably expect strategic choices that grow revenue with FFP firmly in mind. Henry tweeted again shortly after his initial praise for Swiss Ramble as follows.

Quote
Quote from: John Henry on Twitter, 8th July 2011
@John_W_Henry
@VinayJ7 The big question is whether FFPR will be enforced. If they are it's about being smart. If not it's a race to lose the most money.


Then, five days later, he tweeted in praise of Arsene Wenger's criticism of the Etihad Campus deal, and it's apparent contravention of FFP.

Quote
@John_W_Henry 
A club's best player has to be worth at least 10% of your naming rights. http://www.guardian.co.uk/football/2011/jul/12/arsenal-manchester-city-premier-league Mr. Wenger says boldly what everyone thinks

So you might conclude that Henry has FFP on his mind. So given his ongoing admiration of Swiss Ramble, it's maybe worth reading these two articles, both of which delve a little deeper into their situation, and shed light on the Etihad Campus approach.

http://swissramble.blogspot.com/2011/07/manchester-citys-incredible-deal-know.html
http://swissramble.blogspot.com/2011/12/manchester-city-masterplan.html

It seems it's not such a contravention after all, when you dig a little deeper. So where does that leave us in competitive terms? In a 'race to lose the most money'? Do we just shrug our shoulders and accept that in strategic and competitive terms, we're snookered? Or is there scope for FSG to do comparable in L4? What would that mean for FSG, and for the club? Who knows.

The stadium issue is a classic dillemma, but ultimately they'll have to go with an option and commit to it. But that said, it's a delicate issue, and one round which FSG will have to tread carefully. To say people are impatient for progress is an understatement.

On the revenue and profit-related front, Swiss Ramble neatly summarised Liverpool's annual results from 2005 on in the following images.








The picture portrayed was of robust revenue growth, stalled to some extent following the club's departure from the Champions League places, and likely to be stalled yet further with the departure from European competition altogether. That said, the club had continued to squander money on CL-tailored player contracts, and was suffering from a sharp spike in wages as a percentage of turnover - a metric that's particularly significant interms of UEFA's Financial Fair Play rules.





What that signalled was a worrying decline in the value its playing squad's wage bill was generating - something other clubs (most notably Tottenham) were significantly outperforming us on.

Swiss Ramble commented as follows.

Quote
Quote from: Swiss Ramble
"On completing due diligence, John W Henry said that Liverpool’s wage bill was one of “a number of unpleasant shocks”. Specifically, he thought that it was a huge payroll for a squad with little depth. It stands to reason that the £114 million wage bill should be reduced, especially when you consider that it is so much higher than Tottenham’s £67 million. That does not imply a “slash and burn” approach, more a case of the club getting better value for money, as Henry explained, “We have to be more efficient. When we spend a dollar, it has to be wisely. We cannot afford player contracts that do not make long-term sense.”

20
Liverpool FC, football, sport / Jordan Henderson
« on: November 22, 2011, 01:11:42 PM »
Why do so many people seem to hate Jordan Henderson? If you listen to the phone-ins or spend more time than is healthy on Twitter, you’ll have noticed a growing number of Liverpool fans queuing up to put the boot in on their own £16million summer signing. There’s even a Facebook group, inventively titled, “Jordan Henderson is S**T.” It’s not all Liverpool fans, but it is a significant portion of them and they’re not being very fair. Henderson is a more than useful footballer.

In his brief cameo at Stamford Bridge on Sunday, he completed seven out of 10 passes. Seven out of 10. It’s actually rather tempting to use that statistic as a means of quickly describing Henderson to the uninitiated. The 21-year-old really is a 7/10 kind of guy. He’s a cheese and pickle sandwich. He’s a Tom Clancy novel. He’s the second Stone Roses album. He’s good. Not great, but good. If we were to apply the Gary Neville ‘PlayStation Controller’ test, Henderson would be operated by a mature gamer uncomfortable with all those fancy ‘special move’ buttons. And that’s no bad thing.

In all but one of his 12 Premier League appearances this season, Henderson’s pass completion rate has been above 70%. In three games, it has been above 90%. The only aberration was the White Hart Lane massacre (69%) and in that, he was hardly the worst offender. Generally, he gets the ball, he gives the ball and he moves up the field. Get, give, go. Lather, rinse, repeat.

Like another understated Liverpool midfielder, Ray Houghton, Henderson tends to play on the right wing only when his colleagues have the ball. When they are on the back foot, he trots in to form a midfield three. He does his job well and he never complains. But even if Henderson wasn’t giving entirely competent performances, the criticism would be over the top. This is, after all, a young man living in a new city in his first season with one of the most popular clubs on the planet. A little patience might be nice.

The problem, you suspect, is that many of his critics are unaware of the concept of patience, or of Houghton, or of the fact that Liverpool’s success in the 1970s and 80s was built on getting the ball, giving the ball and moving up the field. Today’s game is far more hysterical. In today’s game, if you don’t grab the bull by the horns and flush its head down the toilet like, say, Sergio Aguero at Manchester City, you’re in trouble. Henderson doesn’t grab bulls. He smiles politely and passes the ball around them.

Like his club, he’s in the early stages of what Reds fans will hope is a glorious metamorphosis. In the same way that Kenny Dalglish should never have been expected to convert Roy Hodgson’s misbegotten hoofballers into tiki-taka title contenders inside a year, Henderson should not be expected to wrestle the Ballon D’or from Lionel Messi’s tiny mitts in his debut season. Or indeed, ever. Yes, £16million was probably more than he is worth, but it’s not like he negotiated the fee himself. He shouldn’t be punished for the premium incurred by increasingly stringent ‘homegrown’ player restrictions.

In true Henderson style, let’s make this simple. He is already good. At some point in the future he will be very good and then, as they did with the much-maligned, now much-adored Lucas, those hard-to-please Liverpool fans are going to yank the handbrake and perform a screeching mental U-turn. Perhaps if they got behind their man now, instead of attempting to destroy him, he might get there sooner.


21
Liverpool FC, football, sport / If and when we do sign Coates.......
« on: August 23, 2011, 06:40:32 PM »
We'll have gone from one of the most average defences in the premier league to having one of, if not the best defence in the premier league.

Signing Enrique and hopefully Coates has and will improve our defence no end. Both will add a lot to our back line and strengthens it immensely.

Along with Mats Hummels, Sebastian Coates is among the best up and coming central defenders in the world. His Copa America performances exuded brilliance. He outsone Lugano and Godin.

A defence of Kelly-Agger-Coates-Enrique is so solid. Definitely top 4 material. Even if Johnson and Carra come into it, just means extra strength in depth.

I am so excited if we do sign Coates. He is the player that will be the lynchpin of our defence for many years.

22
Liverpool FC, football, sport / Lucas
« on: April 18, 2011, 05:43:46 PM »
I am now firmly in his fan club definitely.

Yesterday's performance from him was magnificent. The way he helped Spearing out, who btw was also brilliant.

Lucas has grown in stature for LFC over this season and has definitely gone up a level.

Definitely our best player this season, no questions. Lucas has been brilliant in what has been a pretty average team for most of the season. Meireles has come and gone, Gerrard has been shed, Maxi is a joke, Lucas has had to anchor midfield in a variety of different systems and has done so without complaint. he was probably our best player when we thrashed United and he has finally managed to win over the English press who didn't take him seriously because he's a white Brazilian that looks like Dirk Kuyt's lesbian sister.

People may say Lucas only looks good against good teams but average against average teams. But you only notice Lucas against the good teams because he has to work that much harder. he's always there, doing his thing, it's just there's less for him to do vs. average teams (and that's where his more creative team-mates fail) so he doesn't stand out as much.

When we get the creative talent around him, then he will look even better.

Also he is our future captain. I cannot see any other replacement for when Gerrard retires. Apart from Reina, who may leave at the end of the season anyway. Carra is too old, Johnson is not captain material, the rest of the back 4 are too young to be captains, Kuyt maybe, Meireles is not captain material neither is Carroll. Suarez perhaps, but Lucas is ahead of him in captaincy stakes here. So for me he is our next captain.



23
Liverpool FC, football, sport / The future of Liverpool FC
« on: February 28, 2011, 07:11:13 PM »
I am making this thread basically just to air out my thoughts at the moment of LFC and where we are and where we are headed. I read this forum often, especially my friend Martin's comments, which I respect and tend to mull over it. However I too have thoughts on us at the moment.

Firstly can I say that I do not think many people realise how close we came to oblivion before October 2010 and when H&G were here. Had H&G still been here, I have no conclusions but to say we'd be playing league championship football in 2-3 years time, if not sooner. So before reposting to my thread just take a minute to drink that in and breathe out and reply!

Firstly let us look back during the Rafa and GH era. We needed a kick up the bottom in the late 90's to be put into the 21st century, our old methods were not working anymore and we needed a new strategy, or as Martin calls it Sci-Fi analysis. It worked for a short while before GH turned senile and began becoming a total disaster, which he was. I don't really want to talk about GH as its a sore subject. On to Rafa who is probably the finest manager around who deals with the sports science analysis of it all. At Valencia it worked a treat and they beat the 2 spanish giants twice to win la liga and a uefa cup. They didn't have better players than real madrid or barcelona, but with his sci-fi analysis Valencia tore up la liga 2 times. Added to that the playing style he wanted them to play and Valencia were magnificient to watch and what attracted us to him in 2004, as our resources were not the best in the league and we needed something different to push us in different areas. From 2004-2009 this worked a treat for us as we improved year on year domestically and we made 2 CL finals and various quarter and semi final appearances.

Then it went wrong with Rafa and he did the one thing, that in the end cost him. He became too controlling of the players and wanted to dictate every single thing on the pitch. It ultimately cost him because the players need that freedom, expression of will on the pitch to try things that sci-fi analysis says is absurd, but the best managers allow it. Martin you are very naive if you don't think old whisky nose uses sci-fi analysis, because quite frankly he does. But what makes him so damned good is because he is not all so controlling of the players - on the pitch and allows his players to show their ability. As well as creating a strong mentality.

Anyways it cost Rafa and losing Pako was huge. Then H&G came along and promised this and that and for the first few months it was all going swimmingly until Rafa smoked them out for what they were and for nigh on 2 years a fight between the two was going on and quite simply Rafa took his eye of the ball on the pitch,  but my goodness if he had only one eye during the 08/09 season, then imagine if he had the full support of the boardroom.

I keep hearing that "Oh well H&G gave Rafa £200m to spend and he spent it on garbage" well firstly throught the H&G era in total at the end the net spend was £20m FFS! Yet apart from the last season Rafa managed to get us into the top 4 for those years, an incredible effort it must be said. But it is true he did buy some garbage, but with what he had to spend, then he also bought some good quality. I would give his transfers a 50% success rate - not great, but not that bad. In the end he was limited to spend money on players, who played for clubs which owed us money. In 2009 we had no money to spend practically, £3m. We could only shop at Portsmouth (Crouch) and Roma (Riise) for players as they owed us money so we could leverage with that. So got Aquilani and those payments were £5m in January 2010, summer 2010 and winter 2010 and summer 2011. Johnson we wiped out the cash pompey owed us for Crouch and got him. The money for Alonso and Keane where did that go? So Rafa took his eye off of the ball and he needed to go in 2010 as it took a lot out of him and we needed a change in all levels of our club.

Then Purslow listened to the british media and to carra and gerrard who both recommended this man, because they listen to sky too much, and we hired that goof, that imbecile Roy Hodgson who had no idea of our situation and it was a total and utter disaster. Poor decision making, poor transfers and always being a douche bag to the media and personally speaking the day he asked fergie to forgive him manager liverpool, was the day he was dead to me as a manager. Fergie is our fornicating enemy and wants to wipe us off the face of the planet, instead he was chums with him.

Anyway along came our new american owners and it has to be said they have done very well so far, and I am more impressed by their lack of words and their action. Let's see all the decisions they've made:-

1) Appoint a director of football to look at transfers etc as their knowledge of football was low at the time and got the highly respected Commoli - looks a good decision.
2) Sack Hodgson - Correct and excellent decision
3) Appoint King Kenny on a temporary basis - Massive call but turning out to be the correct decision. Kenny has injected us with enthusiasm and different tactical set ups.
4) Appoint Steve Clarke as first team coach - magnificent decision
5) Stood their ground with Ajax on the Suarez deal and would only pay what he value was - Suarez will be the business. Good decision
6) As soon as Torres asked to leave and chelsea bid £28m they stood their ground for £50m and got that amount. Excellent decision
7) Could have cashed that money but spent £35m of it on a No.9 in Carroll who can be the best No.9 in europe in 4-5 years time and his skill set is perfect for the premier league. We will wait and see, but I am optimistic this will be a great decision.
8 ) Are interactively involved with various supporters groups and have always answered questions from them. Good decision to keep the fans onside.

The only thing they have to do soon is appoint a CEO and give Kenny a 2 year contract.

The squad Kenny has, is without a doubt mediocre, to call it anything but is crazy. But the seeds are there to be built upon and Kenny can create a mentality within that group to surpass their footballing ability with their mental ability. But we have players, a good core of players that would grace any team in england and we need another 5 or 6 to supplement them. In Reina, Agger, Kelly, Gerrard, Meireles, Suarez and Carroll we have a hell of a team to build around.

We need a centre back partner for Agger, a full back, a central midfielder, a wide man, a creator and imo another striker added to the squad.

Our youth team is also coming along nicely and there are talents in that youth team that can make it in the first team. Players like Coady, Suso, Sterling etc can make it to that level and supplant the first team squad.

I do think under Kenny who can harvest the team and squad to the ethos he wants, that the current team can definitely challenge for a top 4 place next season, not including the transfers we will make in the summer that we make us really good next season. The thing is whilst our current team could challenge for a top 4 place, our squad cannot and I fully expect it to finish 6th. But with investment in the team we can go on and upwards.

I truly do believe it is an optimistic time to support Liverpool FC, we are coming of the bottom on the cycle and going upwards and we will have bad times and good times before we regain our place at the top of the table. But with Kenny in charge, with our owners who at the moment look up to standard and with money being invested into the team rather than repayments for interest to the bank, we can compete for the good quality players out there.

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